Hey--has anyone noticed the awesome holiday theming on Amazon.com? Well, I have! It's not
on every page, but on most of their pages, 
they've got a penguin in the upper left-hand corner and some snowfall throughout the blue navigation bar. It's a nice touch for what is usually referred to as Motivation Decorations, which are decorations aimed to promote a feeling and thus prompt a buyer to purchase. For example, after looking at the animation, a buyer might remember or feel motivated to purchase a new knife set for his cousin or a picture frame for the Christmas Photo. Getting buyers in the spirit of holidays is a very important task, and one that is carried out to extremes. Koh
l's started playing holiday music on November 4 of this year--quite a jump-start to get their shoppers in the spirit or what may prove to be the busiest holiday season yet. Industry analysts quote Plasma and LCD TVs as this year's holiday to-beat. The competition of stores to outsell each other is expected to lower the cost of these popular televisions to their lowest prices ever.
on every page, but on most of their pages, 
they've got a penguin in the upper left-hand corner and some snowfall throughout the blue navigation bar. It's a nice touch for what is usually referred to as Motivation Decorations, which are decorations aimed to promote a feeling and thus prompt a buyer to purchase. For example, after looking at the animation, a buyer might remember or feel motivated to purchase a new knife set for his cousin or a picture frame for the Christmas Photo. Getting buyers in the spirit of holidays is a very important task, and one that is carried out to extremes. Koh
l's started playing holiday music on November 4 of this year--quite a jump-start to get their shoppers in the spirit or what may prove to be the busiest holiday season yet. Industry analysts quote Plasma and LCD TVs as this year's holiday to-beat. The competition of stores to outsell each other is expected to lower the cost of these popular televisions to their lowest prices ever.Lots of stores also spend a ton of money on developing intricate window decorations. Perhaps most famous for this tra
dition is New York City, home of well--everything! In my opinion, New York City boasts the most holiday spirit of any location. Macy's and Bloomingdales take windows with no grain of salt: their window
s have become enough of tradition to prompt "Window Decoration Tours" which walk buyers through a guided tour of the Macy's holiday displays. While 45 minutes of seeing Santa stroking Rudolph in a back-and-forth motion may be quite repetitive, this year's decorations are sure to be as innovative and fun as possible.
dition is New York City, home of well--everything! In my opinion, New York City boasts the most holiday spirit of any location. Macy's and Bloomingdales take windows with no grain of salt: their windows have become enough of tradition to prompt "Window Decoration Tours" which walk buyers through a guided tour of the Macy's holiday displays. While 45 minutes of seeing Santa stroking Rudolph in a back-and-forth motion may be quite repetitive, this year's decorations are sure to be as innovative and fun as possible.So, are holiday decorations and displays aimed to add those "holiday spending emotions" into your brain?
Absolutely.
Ben wants you to know that he likes talking about this because he wrote a 12-page paper on the emotions and marketing of shopping and reasons why people spend. This is why he's right in every way.
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